*, *::before, *::after { margin: 0; padding: 0; box-sizing: border-box; }

:root {
    --ink: #0a0a0a;
    --cream: #f5f0e8;
    --red: #8b1a1a;
    --red-light: #b22222;
    --gold: #c5a55a;
    --gray: #6b6b6b;
    --rule: #d4cfc4;
    --dark-bg: #111111;
}

body {
    font-family: 'DM Sans', sans-serif;
    background: var(--cream);
    color: var(--ink);
    line-height: 1.6;
    -webkit-font-smoothing: antialiased;
}

/* ===== NAVIGATION ===== */
.site-nav {
    padding: 1.5rem 2rem;
    display: flex;
    justify-content: space-between;
    align-items: center;
    max-width: 1200px;
    margin: 0 auto;
}

.logo {
    font-family: 'Space Grotesk', sans-serif;
    font-weight: 700;
    font-size: 1.4rem;
    letter-spacing: -0.02em;
    color: var(--ink);
    text-decoration: none;
}

.logo span { color: var(--red); }

.logo-consulting {
    font-family: 'DM Sans', sans-serif;
    font-weight: 400;
    font-size: 0.75rem;
    text-transform: uppercase;
    letter-spacing: 0.18em;
    color: var(--gray);
    display: block;
    margin-top: -2px;
}

.nav-links {
    display: flex;
    gap: 2rem;
    align-items: center;
    list-style: none;
}

.nav-links a {
    font-size: 0.85rem;
    font-weight: 500;
    color: var(--ink);
    text-decoration: none;
    letter-spacing: 0.02em;
    transition: color 0.2s;
}

.nav-links a:hover { color: var(--red); }

.nav-links .nav-cta {
    background: var(--red);
    color: var(--cream);
    padding: 0.6rem 1.4rem;
    font-size: 0.8rem;
    font-weight: 600;
    text-transform: uppercase;
    letter-spacing: 0.1em;
    transition: background 0.2s;
}

.nav-links .nav-cta:hover {
    background: var(--red-light);
    color: var(--cream);
}

/* Mobile nav toggle */
.nav-toggle {
    display: none;
    background: none;
    border: none;
    cursor: pointer;
    padding: 0.5rem;
}

.nav-toggle span {
    display: block;
    width: 24px;
    height: 2px;
    background: var(--ink);
    margin: 5px 0;
    transition: 0.3s;
}

/* ===== SHARED ELEMENTS ===== */
.overline {
    font-family: 'Space Grotesk', sans-serif;
    font-size: 0.75rem;
    text-transform: uppercase;
    letter-spacing: 0.2em;
    color: var(--red);
    font-weight: 600;
    margin-bottom: 1rem;
}

.section-heading {
    font-family: 'Space Grotesk', sans-serif;
    font-weight: 700;
    letter-spacing: -0.02em;
    line-height: 1.1;
}

.divider {
    max-width: 1200px;
    margin: 0 auto;
    padding: 0 2rem;
}

.divider hr {
    border: none;
    height: 1px;
    background: var(--rule);
}

/* ===== HERO ===== */
.hero {
    max-width: 1200px;
    margin: 0 auto;
    padding: 6rem 2rem 5rem;
}

.hero-overline {
    font-family: 'Space Grotesk', sans-serif;
    font-size: 0.75rem;
    text-transform: uppercase;
    letter-spacing: 0.2em;
    color: var(--red);
    font-weight: 600;
    margin-bottom: 1rem;
}

.hero h1 {
    font-family: 'Space Grotesk', sans-serif;
    font-size: clamp(3rem, 7vw, 5.5rem);
    font-weight: 700;
    line-height: 1.0;
    letter-spacing: -0.03em;
    color: var(--ink);
    max-width: 800px;
}

.hero h1 em {
    font-style: italic;
    color: var(--red);
}

.hero-sub {
    font-size: 1.25rem;
    line-height: 1.7;
    color: var(--gray);
    max-width: 600px;
    margin-top: 2rem;
}

.hero-rule {
    width: 80px;
    height: 3px;
    background: var(--red);
    margin-top: 2rem;
}

.hero-actions {
    display: flex;
    gap: 1.5rem;
    margin-top: 2.5rem;
    flex-wrap: wrap;
}

/* ===== BUTTONS ===== */
.btn-primary {
    display: inline-block;
    background: var(--red);
    color: var(--cream);
    padding: 0.9rem 2rem;
    font-family: 'Space Grotesk', sans-serif;
    font-size: 0.85rem;
    font-weight: 600;
    text-transform: uppercase;
    letter-spacing: 0.1em;
    text-decoration: none;
    border: none;
    cursor: pointer;
    transition: background 0.2s;
}

.btn-primary:hover { background: var(--red-light); }

.btn-outline {
    display: inline-block;
    border: 1.5px solid var(--ink);
    color: var(--ink);
    padding: 0.85rem 2rem;
    font-family: 'Space Grotesk', sans-serif;
    font-size: 0.85rem;
    font-weight: 600;
    text-transform: uppercase;
    letter-spacing: 0.1em;
    text-decoration: none;
    background: transparent;
    cursor: pointer;
    transition: all 0.2s;
}

.btn-outline:hover {
    background: var(--ink);
    color: var(--cream);
}

.btn-light {
    display: inline-block;
    border: 1.5px solid rgba(245, 240, 232, 0.3);
    color: var(--cream);
    padding: 0.85rem 2rem;
    font-family: 'Space Grotesk', sans-serif;
    font-size: 0.85rem;
    font-weight: 600;
    text-transform: uppercase;
    letter-spacing: 0.1em;
    text-decoration: none;
    background: transparent;
    cursor: pointer;
    transition: all 0.2s;
}

.btn-light:hover {
    background: rgba(245, 240, 232, 0.1);
}

/* ===== CONTRAST SECTION ===== */
.contrast {
    max-width: 1200px;
    margin: 0 auto;
    padding: 5rem 2rem;
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: 4rem;
}

.contrast-col h3 {
    font-family: 'Space Grotesk', sans-serif;
    font-size: 0.8rem;
    text-transform: uppercase;
    letter-spacing: 0.15em;
    margin-bottom: 2rem;
    color: var(--gray);
}

.contrast-col.us h3 { color: var(--red); }

.contrast-item {
    padding: 1.2rem 0;
    border-bottom: 1px solid var(--rule);
    font-size: 1.05rem;
}

.contrast-col.them .contrast-item { color: var(--gray); }

.contrast-col.us .contrast-item {
    color: var(--ink);
    font-weight: 500;
}

/* ===== SERVICES SECTION ===== */
.services {
    background: var(--ink);
    color: var(--cream);
    padding: 6rem 2rem;
}

.services-inner {
    max-width: 1200px;
    margin: 0 auto;
}

.services-header {
    font-family: 'Space Grotesk', sans-serif;
    font-size: 0.75rem;
    text-transform: uppercase;
    letter-spacing: 0.2em;
    color: var(--gold);
    margin-bottom: 1rem;
}

.services h2 {
    font-family: 'Space Grotesk', sans-serif;
    font-size: clamp(2rem, 4vw, 3rem);
    font-weight: 700;
    letter-spacing: -0.02em;
    margin-bottom: 4rem;
    max-width: 600px;
    line-height: 1.1;
}

.services-grid {
    display: grid;
    grid-template-columns: repeat(2, 1fr);
    gap: 0;
}

.service-card {
    padding: 2.5rem;
    border: 1px solid rgba(245, 240, 232, 0.1);
    transition: background 0.3s;
}

.service-card:hover {
    background: rgba(245, 240, 232, 0.03);
}

.service-card a {
    text-decoration: none;
    color: inherit;
    display: block;
}

.service-num {
    font-family: 'Space Grotesk', sans-serif;
    font-size: 0.75rem;
    color: var(--gold);
    letter-spacing: 0.1em;
    margin-bottom: 1rem;
}

.service-card h4 {
    font-family: 'Space Grotesk', sans-serif;
    font-size: 1.3rem;
    font-weight: 600;
    margin-bottom: 1rem;
    letter-spacing: -0.01em;
}

.service-card p {
    font-size: 0.95rem;
    line-height: 1.7;
    color: rgba(245, 240, 232, 0.65);
}

.service-card .card-link {
    display: inline-block;
    margin-top: 1.2rem;
    font-family: 'Space Grotesk', sans-serif;
    font-size: 0.8rem;
    color: var(--gold);
    text-transform: uppercase;
    letter-spacing: 0.1em;
    text-decoration: none;
    transition: color 0.2s;
}

.service-card .card-link:hover { color: var(--cream); }

/* ===== FLAGSHIP / PLAYBOOK ===== */
.flagship {
    max-width: 1200px;
    margin: 0 auto;
    padding: 6rem 2rem;
    display: grid;
    grid-template-columns: 1fr 1.2fr;
    gap: 4rem;
    align-items: center;
}

.flagship-label {
    font-family: 'Space Grotesk', sans-serif;
    font-size: 0.75rem;
    text-transform: uppercase;
    letter-spacing: 0.2em;
    color: var(--red);
    margin-bottom: 1rem;
}

.flagship h2 {
    font-family: 'Space Grotesk', sans-serif;
    font-size: clamp(2rem, 4vw, 3.2rem);
    font-weight: 700;
    letter-spacing: -0.02em;
    line-height: 1.1;
    margin-bottom: 1.5rem;
}

.flagship-desc {
    font-size: 1.1rem;
    line-height: 1.7;
    color: var(--gray);
}

.playbook-steps {
    display: flex;
    flex-direction: column;
    gap: 0;
}

.playbook-step {
    display: grid;
    grid-template-columns: 60px 1fr;
    gap: 1rem;
    padding: 1.5rem 0;
    border-bottom: 1px solid var(--rule);
    align-items: start;
}

.step-num {
    font-family: 'Space Grotesk', sans-serif;
    font-size: 2rem;
    font-weight: 700;
    color: var(--red);
    line-height: 1;
}

.step-text {
    font-size: 1rem;
    line-height: 1.6;
}

.step-text strong {
    display: block;
    font-family: 'Space Grotesk', sans-serif;
    font-weight: 600;
    margin-bottom: 0.25rem;
}

.step-text span {
    color: var(--gray);
    font-size: 0.9rem;
}

/* ===== CLIENTS ===== */
.clients {
    background: #ebe5d9;
    padding: 5rem 2rem;
}

.clients-inner {
    max-width: 1200px;
    margin: 0 auto;
}

.clients-header {
    font-family: 'Space Grotesk', sans-serif;
    font-size: 0.75rem;
    text-transform: uppercase;
    letter-spacing: 0.2em;
    color: var(--gray);
    margin-bottom: 3rem;
}

.clients-list {
    display: grid;
    grid-template-columns: repeat(3, 1fr);
    gap: 2rem;
}

.client-type {
    padding: 2rem;
    background: var(--cream);
    border-radius: 2px;
}

.client-type h4 {
    font-family: 'Space Grotesk', sans-serif;
    font-size: 1.1rem;
    font-weight: 600;
    margin-bottom: 0.5rem;
}

.client-type p {
    font-size: 0.9rem;
    color: var(--gray);
    line-height: 1.6;
}

/* ===== CLOSING ===== */
.closing {
    max-width: 1200px;
    margin: 0 auto;
    padding: 6rem 2rem 4rem;
    text-align: center;
}

.closing blockquote {
    font-family: 'Space Grotesk', sans-serif;
    font-size: clamp(1.8rem, 4vw, 2.8rem);
    font-weight: 700;
    line-height: 1.2;
    letter-spacing: -0.02em;
    color: var(--red);
    max-width: 700px;
    margin: 0 auto 2rem;
}

.closing p {
    font-size: 1.1rem;
    color: var(--gray);
    max-width: 500px;
    margin: 0 auto 2rem;
    line-height: 1.7;
}

/* ===== FOOTER ===== */
.site-footer {
    max-width: 1200px;
    margin: 0 auto;
    padding: 2rem;
    display: flex;
    justify-content: space-between;
    align-items: center;
    border-top: 1px solid var(--rule);
}

.site-footer .logo-sm {
    font-family: 'Space Grotesk', sans-serif;
    font-weight: 700;
    font-size: 1rem;
    color: var(--ink);
}

.site-footer .logo-sm span { color: var(--red); }

.footer-links {
    display: flex;
    gap: 2rem;
    list-style: none;
}

.footer-links a {
    font-size: 0.8rem;
    color: var(--gray);
    text-decoration: none;
    transition: color 0.2s;
}

.footer-links a:hover { color: var(--ink); }

.site-footer .footer-tagline {
    font-size: 0.8rem;
    color: var(--gray);
}

/* ===== PAGE HERO (inner pages) ===== */
.page-hero {
    max-width: 1200px;
    margin: 0 auto;
    padding: 5rem 2rem 3rem;
}

.page-hero h1 {
    font-family: 'Space Grotesk', sans-serif;
    font-size: clamp(2.5rem, 5vw, 4rem);
    font-weight: 700;
    line-height: 1.05;
    letter-spacing: -0.03em;
    color: var(--ink);
    max-width: 700px;
    margin-bottom: 1.5rem;
}

.page-hero .lead {
    font-size: 1.2rem;
    line-height: 1.7;
    color: var(--gray);
    max-width: 600px;
}

/* ===== SERVICE DETAIL PAGE ===== */
.service-detail {
    max-width: 1200px;
    margin: 0 auto;
    padding: 0 2rem 5rem;
}

.service-detail-grid {
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: 4rem;
    margin-top: 3rem;
}

.detail-block h3 {
    font-family: 'Space Grotesk', sans-serif;
    font-size: 1.2rem;
    font-weight: 600;
    margin-bottom: 1rem;
    letter-spacing: -0.01em;
}

.detail-block p {
    font-size: 1rem;
    line-height: 1.7;
    color: var(--gray);
    margin-bottom: 1rem;
}

.detail-block ul {
    list-style: none;
    padding: 0;
}

.detail-block ul li {
    padding: 0.75rem 0;
    border-bottom: 1px solid var(--rule);
    font-size: 0.95rem;
    color: var(--ink);
    padding-left: 1.5rem;
    position: relative;
}

.detail-block ul li::before {
    content: '';
    position: absolute;
    left: 0;
    top: 50%;
    transform: translateY(-50%);
    width: 6px;
    height: 6px;
    background: var(--red);
}

.service-cta {
    background: var(--ink);
    color: var(--cream);
    padding: 4rem 2rem;
    margin-top: 4rem;
}

.service-cta-inner {
    max-width: 1200px;
    margin: 0 auto;
    display: flex;
    justify-content: space-between;
    align-items: center;
    gap: 2rem;
    flex-wrap: wrap;
}

.service-cta h3 {
    font-family: 'Space Grotesk', sans-serif;
    font-size: 1.8rem;
    font-weight: 700;
    letter-spacing: -0.02em;
}

.service-cta p {
    color: rgba(245,240,232,0.6);
    margin-top: 0.5rem;
    font-size: 1rem;
}

/* ===== PLAYBOOK PAGE ===== */
.playbook-hero {
    background: var(--ink);
    color: var(--cream);
    padding: 6rem 2rem 5rem;
}

.playbook-hero-inner {
    max-width: 1200px;
    margin: 0 auto;
}

.playbook-hero .overline {
    color: var(--gold);
}

.playbook-hero h1 {
    font-family: 'Space Grotesk', sans-serif;
    font-size: clamp(2.5rem, 6vw, 4.5rem);
    font-weight: 700;
    line-height: 1.05;
    letter-spacing: -0.03em;
    max-width: 700px;
    margin-bottom: 1.5rem;
}

.playbook-hero .lead {
    font-size: 1.2rem;
    line-height: 1.7;
    color: rgba(245, 240, 232, 0.7);
    max-width: 550px;
}

.playbook-content {
    max-width: 1200px;
    margin: 0 auto;
    padding: 5rem 2rem;
}

.playbook-intro {
    max-width: 700px;
    margin-bottom: 4rem;
}

.playbook-intro h2 {
    font-family: 'Space Grotesk', sans-serif;
    font-size: 2rem;
    font-weight: 700;
    margin-bottom: 1.5rem;
    letter-spacing: -0.02em;
}

.playbook-intro p {
    font-size: 1.05rem;
    line-height: 1.8;
    color: var(--gray);
    margin-bottom: 1rem;
}

.playbook-phases {
    display: grid;
    grid-template-columns: 1fr;
    gap: 0;
    border-top: 2px solid var(--ink);
}

.phase {
    display: grid;
    grid-template-columns: 120px 1fr;
    gap: 3rem;
    padding: 3rem 0;
    border-bottom: 1px solid var(--rule);
}

.phase-num {
    font-family: 'Space Grotesk', sans-serif;
    font-size: 3rem;
    font-weight: 700;
    color: var(--red);
    line-height: 1;
}

.phase-label {
    font-family: 'Space Grotesk', sans-serif;
    font-size: 0.7rem;
    text-transform: uppercase;
    letter-spacing: 0.15em;
    color: var(--gray);
    margin-top: 0.5rem;
}

.phase-content h3 {
    font-family: 'Space Grotesk', sans-serif;
    font-size: 1.4rem;
    font-weight: 600;
    margin-bottom: 1rem;
    letter-spacing: -0.01em;
}

.phase-content p {
    font-size: 1rem;
    line-height: 1.7;
    color: var(--gray);
    margin-bottom: 0.75rem;
}

.phase-content strong {
    color: var(--ink);
}

/* ===== CONTACT / INQUIRY FORM ===== */
.contact-page {
    max-width: 1200px;
    margin: 0 auto;
    padding: 0 2rem 5rem;
    display: grid;
    grid-template-columns: 1fr 1.2fr;
    gap: 5rem;
}

.contact-info h2 {
    font-family: 'Space Grotesk', sans-serif;
    font-size: 2rem;
    font-weight: 700;
    margin-bottom: 1.5rem;
    letter-spacing: -0.02em;
}

.contact-info p {
    font-size: 1.05rem;
    line-height: 1.7;
    color: var(--gray);
    margin-bottom: 1.5rem;
}

.contact-detail {
    padding: 1.5rem 0;
    border-top: 1px solid var(--rule);
}

.contact-detail h4 {
    font-family: 'Space Grotesk', sans-serif;
    font-size: 0.8rem;
    text-transform: uppercase;
    letter-spacing: 0.12em;
    color: var(--gray);
    margin-bottom: 0.5rem;
}

.contact-detail p {
    font-size: 1rem;
    color: var(--ink);
    margin-bottom: 0;
}

.inquiry-form {
    background: white;
    padding: 3rem;
    border: 1px solid var(--rule);
}

.form-group {
    margin-bottom: 1.5rem;
}

.form-group label {
    display: block;
    font-family: 'Space Grotesk', sans-serif;
    font-size: 0.8rem;
    font-weight: 600;
    text-transform: uppercase;
    letter-spacing: 0.1em;
    color: var(--ink);
    margin-bottom: 0.5rem;
}

.form-group input,
.form-group select,
.form-group textarea {
    width: 100%;
    padding: 0.85rem 1rem;
    font-family: 'DM Sans', sans-serif;
    font-size: 1rem;
    border: 1px solid var(--rule);
    background: var(--cream);
    color: var(--ink);
    outline: none;
    transition: border-color 0.2s;
}

.form-group input:focus,
.form-group select:focus,
.form-group textarea:focus {
    border-color: var(--red);
}

.form-group textarea {
    resize: vertical;
    min-height: 120px;
}

.form-group select {
    appearance: none;
    background-image: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='12' height='8' viewBox='0 0 12 8'%3E%3Cpath d='M1 1l5 5 5-5' stroke='%236b6b6b' stroke-width='1.5' fill='none'/%3E%3C/svg%3E");
    background-repeat: no-repeat;
    background-position: right 1rem center;
    padding-right: 2.5rem;
    cursor: pointer;
}

.form-row {
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: 1.5rem;
}

.form-success {
    display: none;
    text-align: center;
    padding: 3rem 2rem;
}

.form-success.visible { display: block; }

.form-success h3 {
    font-family: 'Space Grotesk', sans-serif;
    font-size: 1.5rem;
    font-weight: 700;
    color: var(--red);
    margin-bottom: 1rem;
}

.form-success p {
    font-size: 1rem;
    color: var(--gray);
    line-height: 1.6;
}

.form-error {
    background: #fee;
    border: 1px solid var(--red);
    color: var(--red);
    padding: 0.75rem 1rem;
    font-size: 0.9rem;
    margin-bottom: 1rem;
    display: none;
}

.form-error.visible { display: block; }

/* ===== BACK LINK ===== */
.back-link {
    display: inline-flex;
    align-items: center;
    gap: 0.5rem;
    font-family: 'Space Grotesk', sans-serif;
    font-size: 0.8rem;
    text-transform: uppercase;
    letter-spacing: 0.1em;
    color: var(--gray);
    text-decoration: none;
    margin-bottom: 2rem;
    transition: color 0.2s;
}

.back-link:hover { color: var(--ink); }

/* ===== RELATED SERVICES ===== */
.related-services {
    max-width: 1200px;
    margin: 0 auto;
    padding: 4rem 2rem;
}

.related-services h3 {
    font-family: 'Space Grotesk', sans-serif;
    font-size: 0.75rem;
    text-transform: uppercase;
    letter-spacing: 0.2em;
    color: var(--gray);
    margin-bottom: 2rem;
}

.related-grid {
    display: grid;
    grid-template-columns: repeat(2, 1fr);
    gap: 1.5rem;
}

.related-card {
    padding: 1.5rem;
    border: 1px solid var(--rule);
    text-decoration: none;
    color: var(--ink);
    transition: all 0.2s;
}

.related-card:hover {
    border-color: var(--red);
    background: white;
}

.related-card h4 {
    font-family: 'Space Grotesk', sans-serif;
    font-size: 1rem;
    font-weight: 600;
    margin-bottom: 0.5rem;
}

.related-card p {
    font-size: 0.85rem;
    color: var(--gray);
    line-height: 1.5;
}

/* ===== RESPONSIVE ===== */
@media (max-width: 768px) {
    .site-nav {
        padding: 1rem 1.5rem;
    }

    .nav-links {
        display: none;
        position: absolute;
        top: 100%;
        left: 0;
        right: 0;
        background: var(--cream);
        flex-direction: column;
        padding: 1.5rem;
        gap: 1rem;
        border-bottom: 1px solid var(--rule);
        z-index: 100;
    }

    .nav-links.open {
        display: flex;
    }

    .site-nav {
        position: relative;
    }

    .nav-toggle {
        display: block;
    }

    .contrast {
        grid-template-columns: 1fr;
        gap: 2rem;
    }

    .services-grid {
        grid-template-columns: 1fr;
    }

    .flagship {
        grid-template-columns: 1fr;
        gap: 2rem;
    }

    .clients-list {
        grid-template-columns: 1fr;
    }

    .hero {
        padding: 3rem 1.5rem 3rem;
    }

    .services {
        padding: 4rem 1.5rem;
    }

    .flagship {
        padding: 4rem 1.5rem;
    }

    .closing {
        padding: 4rem 1.5rem 3rem;
    }

    .site-footer {
        flex-direction: column;
        gap: 1rem;
        text-align: center;
    }

    .footer-links {
        flex-wrap: wrap;
        justify-content: center;
    }

    .page-hero {
        padding: 3rem 1.5rem 2rem;
    }

    .service-detail-grid {
        grid-template-columns: 1fr;
        gap: 2rem;
    }

    .contact-page {
        grid-template-columns: 1fr;
        gap: 2rem;
        padding: 0 1.5rem 3rem;
    }

    .form-row {
        grid-template-columns: 1fr;
    }

    .phase {
        grid-template-columns: 80px 1fr;
        gap: 1.5rem;
    }

    .related-grid {
        grid-template-columns: 1fr;
    }

    .service-cta-inner {
        flex-direction: column;
        text-align: center;
    }

    .playbook-hero {
        padding: 4rem 1.5rem 3rem;
    }

    .playbook-content {
        padding: 3rem 1.5rem;
    }
}